L’Oreal Men have launched their first advertising campaign with brand ambassador Lewis Hamilton, introducing followers of the brand to Lewis through a A-Z of what makes the 3 time World Champion tick.

Interestingly Vegas is listed as the V in Lewis’ life, perhaps he knows more about the possible race in the Nevada desert than has been made public.

This partnership with L’Oreal marks Lewis Hamilton taking further steps to develop Brand Hamilton away from the circuit. L’Oreal are no strangers to Formula One Champion partnerships having worked with Michael Schumacher in the past, as seen in this advert.

To see the original ID article on the campaign click here

You can follow the campaign as it develops through the L’Oreal Men Expert Twitter profile here