As the final pre-season test for the 2016 Formula One World Championship gets continues in Barcelona, HUGO BOSS have launched the 2016 ‘BOSS for Mercedes-Benz’ collection.
Photographed in Monaco by New York based creative duo Hunter & Gatti, Lewis Hamilton and Nico Rosberg are seen modelling pieces from the new Spring Summer 16 BOSS collection.
The HUGO BOSS – MERCEDES AMG PETRONAS Formula 1 Team partnership was established in 2015. Within the partnership, there is a clear mutual ambition to build on each others premium and luxury reputation. To deliver a unique clothing range to followers of the MERCEDES AMG PETRONAS Formula 1 Team and to Formula One.
The casual range pictured is unmistakably inspired by motorsport, through it’s clean sophisticated cut and use of high quality materials.
The ‘BOSS for Mercedes-Benz’ range is available now and can be found through this link.
As the 2016 season heads towards Europe later in the year the partnership will see further additions with unique pieces from each of the Mercedes drivers, follow HUGO BOSS here to keep up to date with future developments.
The modern F1 fan takes pride in wearing the team or drivers team kit, but to be honest, speaking from personal experience, the occasions in which your partner will let you go out wearing this gear can be few and far between. The ‘BOSS for Mercedes-Benz’ range offers fans a discreet way of supporting their team, confident that they actually look good!
To further promote the range HUGO BOSS have released a behind the scenes film from the photo-shoot follow this link to see the film in full.