Formula One: Watchmaker Edox joins Sauber

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The Sauber F1 Team have announced Edox as a Premium Partner ahead of the 2016 FIA Formula One Championship. The swiss watch manufacturer Edox embodies more than 130 years of innovation and Swiss watchmaking tradition.

Edox is one of Switzerland’s fastest growing watch manufacturers for luxurious timepieces dedicated to the worlds of motorsport and watersports, but it also offers a stylish range for sophisticated watch aficionados.

Since its beginnings, Edox has had a very clear vision of its growth and development thanks to its innovative ideas and ceaseless design research, while simultaneously maintaining the classic traditions of watchmaking know-how. Edox has thus become a benchmark brand in timekeeping for sports competitions. In Ancient Greek, Edox means measuring time. As the official watch partner of the Sauber F1 Team, Edox underlines the sporting values of the quest for performance, precision and pushing oneself to the limit.


Monisha Kaltenborn, Team Principal of the Sauber F1 Team:
“We are very pleased to be able to announce a new partnership with such a prestigious brand. Edox and the Sauber F1 Team are a perfect match and it is great to have Edox on board as one of our Premium Partners in what is a long-term partnership. Not only are crafts and timing two shared attributes that define both companies, there are also strong foundations between our companies. Both companies have a tradition as family businesses in Switzerland and stand for efficiency, accuracy, high-tech, design, further development and continuing optimisation.”

Alexandre Strambini, CEO of Montres Edox & Vista SA:
“Formula One is an ideal platform for our brand. Formula One, and the Sauber F1 Team in particular, stands for Swiss precision, cutting-edge technology, innovation and history. These are all values which have similarly strengthened the Edox brand philosophy from the beginning, and which define our affinity with motorsport’s crowning discipline. Furthermore, Formula One enjoys above-average popularity in Europe, America and Asia, where Edox has a growing distribution. For us, as a Swiss watch company with a watchmaking history dating back more than 130 years, it is very important to work together with the appropriate team. With its Swiss roots, high performance aspirations and a huge popularity rating, the Sauber F1 Team is the ideal partner for us. We will soon launch the first amazing timepiece carefully engineered for the fastest drivers on our planet.”

Edox replace long-standing partner Certina as the Sauber F1 Team’s watch partner.

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