Luxury French watch maker Bell & Ross have entered Formula One as an official partner of the Renault Sport Formula One Team.
Bell & Ross branding features prominently on the arms of the sidepod wings either side of the cockpit. This prime location for on-board camera shots of the Renault challenger will maximise exposure for the brand and the association to the Renault Sport Formula One team.
The length and value of the agreement has not been announced, although a multi-year relationship is expected. Bell & Ross will be launching special edition timepieces to celebrate the partnership later in the year.
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