Formula One: Tag Heuer partner Red Bull Racing for 2016


Tag Heuer have this morning confirmed that they have entered into partnership with Red Bull Racing from 2016 onwards. At this time it has not been confirmed if this partnership will impact the existing Mclaren partnership with the Swiss Watch Maker.

In an interview with L’HEBDO, (documented below) CEO Jean- Claude Biver when questioned around the move commented

“yes, we  have Red Bull Racing F1  for next season. This is a young team, dynamic, go-getter, perfectly in keeping with the strategy of Tag Heuer”(translated)

Whilst no formal comment has been issued from Red Bull Racing it should be presumed that the existing Casio relationship will not be extended. The Tag Heuer partnership further demonstrates Red Bull’s commitment to Formula One.

12.11.2015_Itw M. Biver_L’Hebdo

Further updates on this development will be posted here as they become available.

4 thoughts on “Formula One: Tag Heuer partner Red Bull Racing for 2016”

  1. Couple of things I would like to mention.

    1. With all the turmoil that RBR is going through, it still is able to pick sponsors: any publicity = good publicity.

    2. I have seen a couple of translation of this with one mentioning that RBR attracts a hipper younger crowd. Even Toto said the same thing about RBR recently if they supplied engines.

    I wonder what Big Ron is thinking, Maclaren does have young hip fans?

    Honda is probably thinking the same thing…


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