Formula One: Mercedes Benz promote Guggienheim UBS Map at the Mexican GP

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The Guggenheim UBS MAP Global Art Initiative opens on November 19 at the Jumex Museum; The Mercedes AMG Petronas W06 will carry the logo of project, which was unveiled at the Jumex Museum, before the weekend of the race.

The Mexico Grand Prix Formula 1 ™ returns this weekend after 23 years absence, and on November 19 the exhibition Guggenheim UBS MAP Global Art will open Initiative: “Under the Same Sun: Latin American art today” in the Jumex Museum.

At a press conference to present both events, Damian Fraser, Representative UBS Mexico; Toto Wolff, CEO of Mercedes Benz in Formula 1 ™; and Nico Rosberg, They unveiled the car that will compete in theMexico Grand Prix, bearing the logo of Guggenheim UBS MAP project.

“UBS Mexico celebrates the return of Formula 1 to Mexico and the national debut of the project Guggenheim UBS MAP Global Art Initiative, “Under the Same Sun: Latin American art today,”

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Damian Fraser, who noted that “our partnership with the Foundation Solomon R,  Mercedes AMG Petronas,  and Guggenheim is just one example of our commitment to Mexico. ”

The Guggenheim UBS MAP initiative is a project that promotes contemporary art different regions are not as well known internationally. It covers cultural residences, tours international exhibitions, educational programs and interactive learning tools online content and regions of South and Southeast Asia, Latin America, Middle East and North of Africa. The three collections form part of the permanent collection of the Guggenheim. Specifically, “Under the Same Sun: Latin American Art Today” is the exhibition of this project

Nico Rosberg, said he was delighted to have the opportunity to show off the fantastic collaboration between UBS and the Guggenheim in Sunday’s race with a visibly prominent in their car identity weekend. And in the part of the race, he added, “I look forward to the next race, especially considering history of Mexico City and the undeniable passion of the fans. “

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