Over the last 24-hours, you may have noticed McLaren-Honda’s social channels sharing some rather unusual posts…
Introducing the #TurboHeroes campaign.
Join the mighty Turbo Heroes, McLaren-Honda’s Fernando Alonso and Jenson Button, as they battle the evil racer Exhaustus. Follow the thrilling journey across the globe in a tense battle to return mythical artefact – the Jade Dragon of Suzuka – to its spiritual home in Japan.
Turbo Heroes evokes the classic 8-bit gaming era of the 1980s with a series of innovative and unique gaming scenarios involving McLaren-Honda’s two racing heroes.
Opinion – Keen to move on from what must be one of the most challenging racing weekends in the history of the team, Mclaren have started the week well with the announcement of new sponsorship agreement with Chandon this morning, alongside kicking off this #TurboHeros campaign. This, hopefully first of many, films plays on the 80’s style games console memories, similar to the short film the team released prior to the car launch at the beginning of the year. The team successfully bring some much needed humour back to the sport in general and for themselves. These kind of Japanese themed campaigns will hopefully put to bed the continued rumours of unrest between Mclaren and Honda. They may also hint towards future additional Japanese partners….