Formula One – Chandon becomes new official partner of McLaren Honda

Mclaren Chandon

McLaren Honda Formula 1 Team announces an exciting new partnership with Chandon, signed today.

As one of the most successful teams in Formula 1 history, McLaren meets Chandon, the vibrant sparkling wine with a boundless conquering spirit. The partnership perfectly highlights Chandon’s open spirit, ‘joie de vivre’ and spontaneous approach to life.

The partnership is a long-term, global collaboration that will bring Chandon’s sparkling attitude to the famous McLaren Honda Formula 1 Team.

The partnership was made official today at the McLaren Technology Centre in Woking, Surrey, England. It was signed by Christophe Navarre, Chairman and CEO of Moët Hennessy, and Ron Dennis, McLaren Technology Group Chairman and CEO.

For more information on the announcement please click here.

To visit the Chandon website please click here.

Opinion – Fantastic to see Mclaren bringing another new partner to the world of Formula One.  In what has been a challenging year for the team, this announcement hopefully marks an upturn in fortunes. Jenson Button was present at the sponsor presentation with significant Chandon branding across the chest of his overalls, this along with the sizable on car branding suggest the team is of significant value to the team. The press release suggests the branding will commence from 2016 onwards although it may appear as early as the Russian Grand Prix.

The announcement of this agreement serves to cement the credibility of the Mclaren brand demonstrating commercial partners are taking a long term view on the success of the team. Chandon joining the team should encourage other partners to do the same.

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2 thoughts on “Formula One – Chandon becomes new official partner of McLaren Honda”

  1. Good news. It’s only come 18 months too late. I don’t know what’s slower, the car or the marketing team. They can now afford buttons contract

    Like

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